The Future Consumer

The world is changing, and consumer health is changing with it. At RB, we want to embrace change not resist it, which is why we partnered with The Future Laboratory and world-leading experts in the fields of digital health, microbiome science and the biology of ageing to forecast what the next two decades will look like.

AI, 3D printing, smart pills, demographic changes: fundamental shifts are afoot. Download the Consumer Health Futures Report for a front-row seat on the future, or scroll down for some selected highlights. 

Read the Report

The future consumer

What this report makes abundantly clear is that healthcare needs are now too big, too numerous and too complex to be met by one entity behind closed doors. Instead we must evolve our approach to innovation and explode disciplinary and organisational silos to drive collaboration in the healthcare market. This report is not just bedtime reading. It is our call to arms for academics, entrepreneurs, SMEs and innovators to partner with us, innovate in these areas and improve the health and well-being of consumers at every stage of their lives.

Dave Evendon-Challis, VP Innovation

Report highlights

  • Chronic conditions will define the next decade, accounting for almost three quarters of deaths worldwide by 2020
  • Growth in global healthcare spending is projected to almost double to an annual rate of 5.4% between 2018 and 2022
  • Consumer acceptance and expectations of technology will play an increasing role in consumer healthcare
The future consumer

What’s coming next?

Urbanisation, the rise of self-help and unprecedented consumer access to advancing technology, will drive health innovation in four major areas over the next decade:

AI Diagnosis

Detecting diseases earlier and more accurately.

Personalised medicine

Sophisticated self-tracking, gene sequencing and 3D printing will see medication become hyper-personalised.

Nano-tracking and targeting

Ingestible smart pills, digital drugs: healthcare is beginning to happen at a molecular, and even subatomic, level.

Virtual relief

Virtual reality technology successfully used as a form of pain therapy.

Key innovation spaces

  1. The future consumer

    A healthy start
    Pregnancy wellbeing and infant nutrition.

  2. The future consumer

    Living a healthy life
    How tech can help us live more healthily.

  3. The future consumer

    Ageing wellness
    Ensuring longevity is matched with good health.

1. A healthy start

  • As the number of Caesarean births  grows, greater focus will be placed on mitigating the negative impact on the infant’s microbiome
  • Products that replicate the benefits of vaginal birth without drawbacks will be a key area of development
  • Microbiome research will also be harnessed to create next generation probiotics
The future consumer

2. Living a healthy life

  • Wearables will move beyond monitoring devices to analyse wearers’ sweat for different biomarkers and signs of ill-health
  • 3D printing will enable access to hyper-personalised drugs uniquely tailored in shape and quantity to the individual
  • Nanotechnology will revolutionise pain management, allowing medication to be injected into immune cells and transported through the body to the site of inflammatory pain
The future consumer

3. Ageing wellness

  • In-home smart speakers will be used to detect early signs of Alzheimer’s, Parkinson’s and other age-related illness
  • Optical sensors embedded in bathroom mirrors will monitor for changes in skin colour indicative of poor cardiovascular health
  • Digital technology will be combined with virtual and augmented reality to tackle loneliness – enabling people to interact with friends, family and virtual companions
The future consumer

There’s more to explore

The above is just a fraction of the exciting thinking you’ll find in the future consumer report. Take a look into the future and read the full report by clicking below.

Consumer Health Futures Report

Submit an idea
The future consumer

RB is now looking for partners to help expedite the process of translating ground-breaking research into real products that meet the health challenges of today, tomorrow and the future.

Do you have a great idea? Why not get in touch and see how we can collaborate.