Facebook and RB partner on innovative global approach to effectively reach consumers in their digital lives
Facebook and RB, the global leader in health and hygiene, today announced that they have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol®, Mucinex®, MegaRed® and Air Wick® with people on Facebook to bring them innovative solutions for healthier lives and happier homes.
Through this new partnership Facebook and RB will both become a fast growing global partner for each group as rapid expansion of the relationship is planned over the next three years. Facebook and RB dedicated teams will work together initially in the USA, UK, Canada, Italy, Brazil, India and Australia.
Furthermore, the agreement brings a unique alignment between the two companies to recruit, nurture and develop the next generation of leaders together. RB and Facebook will hold joint recruiting events at key universities and have committed to investing in bringing in the best talent for both companies.
“Consumers sit at the heart of this relationship. We are really excited to be working so closely with Facebook to engage with consumers in a relevant and meaningful way. This is a true global partnership, and I have been delighted by what RB and Facebook have been able to accomplish across so many markets,” says Heather Allen, RB EVP, Category Development. “We have worked incredibly well together and I’m glad we’ve embarked on a partnership founded on proven
results. We will continue to innovate to drive our businesses together and to bring about healthier lives and happier homes for consumers around the world.” Allen explains.
"It is a privilege that we get to work so closely with RB leadership, who are challenging the status quo in marketing. The team is willing to make significant moves to drive personal marketing at scale, thereby building their brands with consumers and growing their business in markets around the world,” said Carolyn Everson, VP of Global Marketing Solutions at Facebook. “Our people, our principles, and our missions are aligned. Given our successes together to date, we are absolutely clear on the wider and far reaching benefits of this partnership. In 2013, we laid the ground work. This year, we are implementing a radical new way of working together. And, by 2015, we will have uncovered even more innovative ways of driving our businesses together.”
RB (formerly called Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.
￼Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under- fives, diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
RB – Lynn Kenney
Communication Director, North America (973) 404-2494
Facebook – Adam Isserlis