Dettol UK pledges 150,000 care packages to support NHS workers
Wednesday 15th April 2020: Dettol, the UK’s leading disinfectant brand**, today pledges its support for those selflessly keeping the UK safe and healthy with aid including care packages for NHS staff who have been so dedicated to protecting others in the face of Covid-19.
In total, Dettol will provide £1m of aid to help support the NHS in the fight against Covid-19. As a brand which exists to protect through challenging perceptions about germs, the pledge will take the form of 150,000 Dettol product care packages for hospital workers and donated media space to support vital public health announcements driving crucial behavioural change and improved hygiene awareness.
From this week, the packages containing Dettol personal care wipes, hand sanitiser, antiseptic liquid and multi-purpose wipes will be distributed to workers in certain NHS hospitals in Hull, Nottingham and Chesterfield; the UK locations where Dettol was invented, is developed and is distributed from, before additional packages will be delivered to staff at other NHS hospitals across the country in coming weeks. With the purpose of protecting the protectors, Dettol aims to help NHS workers and their loved ones’ combat germs on their hands and homes. The packages are being bundled by hand by volunteers at Dettol packing partner IPS.
Speaking of the initiative, Susan Egstrand, Regional General Manager Northern Europe; UK & Ireland at Reckitt Benckiser, said; “We are proud to be providing NHS heroes with extra support at this time and hope our care packages help protect key workers and their loved ones. Dettol was first invented in the UK for midwives over 86 years ago, so we have always played a role in protecting the protectors. After receiving requests for our product from NHS workers who wanted to better protect themselves and their loved ones from germs at home, we felt compelled to act and hope our donation goes a small way to helping them feel safe, appreciated and protected at this time. We want to extend our warmest and heartfelt thanks to all those who are working exceptionally long hours under extremely challenging circumstances to protect the nation. I know everyone at Reckitt Benckiser feels so privileged to work for a company that is playing its part, however small, in this fight. I would urge all other businesses to do the same.”
Alongside the care packages, Dettol has turned over advertising space to HM government to support its vital public health communications driving people to do all they can to protect themselves and others from the virus. As a brand rooted in protection by driving germ and hygiene awareness, the donation will allow increased coverage of HM government’s ‘Stay Home, Protect the NHS, Save Lives’ public service messages on TV in an effort to get more of the public to become a protector by staying at home. The donation will be supported by a new social media campaign from Dettol, echoing HM government guidelines.
The initiative by Dettol joins the commitments made by holding company Reckitt Benckiser on 25th March to support the global fight against Covid-19 with its RB Fight for Access Fund. For more information on what Dettol is doing and for Reckitt Benckiser’s wider initiatives, head to www.rb.com
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