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‘Helping protect the beautiful game’ Dettol teams up with The Football Association to reinforce good hygiene across every level of English football

Dettol has been announced as the Official Hygiene Partner of England’s Men’s and Women’s Senior Football Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. Working with The Football Association (FA) to help reinforce good hygiene habits across every level of the game.

Good hygiene practices have never been more important to football given the current pandemic. The #1 disinfection brand in the UK* will lend its expertise to The Football Association to help the football community feel reassured on hygiene measures when returning to play and watch the game they love.

Dettol x The FA partnership: the Hawk-Eye analysis:

 

  • Over 17,000 grassroots clubs, and 1.4 million players who participate in affiliated football will be given access to educational materials and a wide range of Dettol’s hygiene products
  • Dettol will work closely with the Wembley Stadium Team to explore new cleaning protocols for the Stadium to support the return of fans when possible
  • Similar hygiene practices will also be introduced to The FA’s training facility in St. George’s Park, to support hygiene measures for the nation’s male and female elite footballers
  • Dettol will also work with The FA to provide enhanced hygiene guidance

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"We’re excited to offer our hygiene knowledge and support to the FA and the wider football family. Whether it’s fans eagerly anticipating a return to watching England play live at Wembley or players at all levels, our goal is to provide the football community with simple and effective hygiene routines when they enjoy the game they love.”

Susan Egstrand RB’s Regional General Manager Northern Europe; UK & Ireland
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“We are delighted to be partnering with a major hygiene brand in Dettol who, like The FA, is committed to developing world-leading practices. “It is more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much-loved sport.”

Kathryn Swarbrick The FA’s commercial and marketing director

Dettol’s football campaign will ‘kick off’ ahead of the Three Lions first international fixture of 2021 against San Marino on the 25th March at Wembley Stadium connected by EE. The grassroots campaign will start when clubs in England return to playing matches.

1. * According to Nielsen MAT value share to 26.12.20.