Joining forces with Tourism Authority of Thailand to strengthen Thai tourism industry with world-class hygiene standards
Bangkok, Thailand 2 April 2021 – Dettol has signed a Memorandum of Understanding (MoU) with The Tourism Authority of Thailand (TAT), committing to be a key partner in helping the Thai tourism industry back on its feet. The partnership will provide hygiene guidelines and training along with access to hygiene products and solutions to businesses across Thailand.
The partnership aims to promote and support enhanced hygiene and safety standards among Thai tourism businesses and TAT’s stakeholders. A nationwide campaign will follow to promote the importance of “Amazing Thailand Safety and Health Administration” (SHA) hygiene standards and raise consumer confidence in traveling again.
Strong SHA hygiene standards will play a critical role in encouraging tourism businesses to adhere to the Ministry of Public Health’s measures to curb the COVID-19 outbreak and equip the tourism industry with best practices in hygiene. The tourism authority appreciates Dettol’s support in this initiative by offering their world-class hygiene expertise to boost consumer confidence in travel.Yuthasak Supasorn governor of the Tourism Authority of Thailand
With science-based research and over 80 years of expertise, Dettol’s trusted hygiene products, proven to kill 99.9% of bacteria and effective against COVID-19 (SARS-CoV-2 virus)4, will be made available to Thai businesses to enhance hygiene at their premises. We are honored to be TAT’s entrusted partner in this endeavor.Rohit Jindal managing director of Reckitt Thailand
Actions under the MoU on the partnership involves four key aspects as follows:
- Enhance hygiene and awareness among TAT’s key business partners, including through SHA guidelines and hygiene training developed by global experts.
- Reckitt will help promote the “SHA” initiative internationally via Reckitt.com and the company’s social media sites in multiple countries to raise awareness & confidence among international tourists
- Build awareness in safe travel, starting with the Safe Songkran Travel Campaign and the handouts of 200,000 alcohol gel packs in provinces like Bangkok, Ayutthaya, Sukhothai, Chieng Mai, Lampang, Khon Kaen, Nong Khai, Burirum during the festive season.
- Provide special packages for TAT’s business partners including a special discount on cleaning and disinfectant products along with hygiene guidebooks for SMEs.