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Latest innovations are designed to focus on pain relief strength, convenience and flexibility
PARSIPPANY, N.J., July 9, 2025 – Just in time for summer, Biofreeze—the #1 clinician-recommended* menthol topical pain relief brand—is introducing two brand-new solutions designed to meet the demands of today’s active lifestyles. With the debut of Biofreeze’s Dry Stick and the lidocaine Ultraflex Patch, consumers can now access powerful, flexible, and mess-free relief in formats built for convenience and performance.
NEW: Biofreeze Ultraflex Patch
Tapping into the fastest-growing segment in topical pain relief, the new Ultraflex Patch delivers maximum strength with 4% lidocaine, the strongest available over the counter, to effectively block pain without a prescription. Designed to be applied for up to 8 hours, this innovative lidocaine patch features patented 4-way flexibility technology that adapts to your body’s contours, ensuring superior adhesion** to move, bend, and flex with you.
NEW: Biofreeze Dry Stick
The new Biofreeze Dry Stick redefines portable pain relief. Combining the brand's signature cooling power with 15% menthol, the highest concentration in the Biofreeze portfolio, this mess-free, compact stick is perfect for tossing in a gym bag, suitcase, or pocket for on-the-go application. Its solid format eliminates the fuss of gels and creams, making it the ultimate choice for quick, powerful relief anytime, anywhere.
“We’re giving consumers more ways to get the powerful relief they trust from Biofreeze, focusing on formats and features that fit seamlessly into their busy lives.”
Albert So
Marketing Director, Biofreeze
“From the Ultraflex Patch’s groundbreaking flexibility to the enhanced convenience of the Dry Stick, our new items represent our dedication to redefining what’s possible in the topical pain relief category,” said Albert So, Marketing Director, Biofreeze.
Along with these launches, Biofreeze is also making its Professional Colorless Gel and Colorless Roll-On—previously available only through healthcare professionals—available at mass retail for the very first time.
All of the above products are rolling out at major retailers nationwide, including Amazon, CVS, Kroger, Target, Walgreens, and Walmart, with full availability expected later this summer. Learn more at www.biofreeze.com.
*Based on a survey of Clinicians: chiropractors, podiatrists, physical therapists, massage therapists, retail pharmacists, and athletic trainers, of OTC topical pain relief products; among clinicians who recommend brands containing menthol (Ipsos Clinician Survey)
**vs Hydrogel Patches
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