Punish the Porcelain -- Not the Next Bathroom Goer -- with New V.I.Poo Pre-Poo Toilet Spray from Air Wick.

Today, Air Wick announced the arrival of its pre-poo toilet spray, V.I.Poo, to help ensure no red faces or embarrassed looks after trips to the bathroom. V.I.Poo traps unpleasant smells where they belong -- in the bowl -- and releases a pleasant fragrance to help leave the bathroom smelling better than before you used it.

According to an Ipsos survey, more than half of respondents (52%) said that toilet odors are a problem in their home. In fact, 40% more consumers said toilet odors are a bigger problem than diaper odors. With V.I.Poo on hand, consumers can do their business in private with four unique scents which contain essential oils. When sprayed in the toilet, the formula forms a layer that traps odors under the surface to guarantee* a VIP bathroom experience. V.I.Poo comes in a small, convenient spray bottle - perfect for the home, office, significant other's home, the movie theater and much, much more.

"Going to the bathroom doesn't have to be awkward thanks to V.I.Poo," said Maui Valdes, Air Wick Marketing Director. "V.I.Poo ensures a private bathroom going experience by trapping and neutralizing odors so the only thing left behind is a pleasant fragrance."

V.I.Poo retails between $8.99 and $9.99 at mass retailers, including Walmart, Kroger and Safeway. The four available scents are:

• Fruity Pin-Up
• Rosy Starlet
• Lavender Superstar
• Lemon Idol

For more information visit http://www.vi-poo.com

*Visit vi-poo.com for details about our Odor Free Guarantee.