Tripadvisor and Reckitt, the makes of Lysol, Partner to Restore Traveler Confidence
- Nearly 8 million tourism and hospitality businesses listed on the Tripadvisor platform offered support to welcome back post-pandemic travelers
- The partnership, visible on the Tripadvisor platform, includes the distribution of specially designed Lysol Disinfection and Sanitization Kits and the creation of industry advice to support businesses
Needham, Mass. and Parsippany, NJ, March 24, 2021 - Tripadvisor, the world's largest travel guidance platform, and Reckitt, the makers of Lysol announce today a new partnership initiative aiming to help the nearly 8 million tourism and hospitality businesses listed on Tripadvisor prepare for the post-pandemic travel surge and help rebuild traveler confidence in the disinfection of these businesses.
As a result of the pandemic, cleanliness has become one of the highest concerns for consumers.* Nearly two-thirds (64%) of US travelers stated that businesses having measures in place, such as enhanced cleaning, is now more important to them when making travel decisions, compared to the trips they took before the pandemic.
The companies have come together to merge Tripadvisor's trust, authority and scale in the travel space, with Lysol's industry-leading, 100-plus years of germ-kill expertise and innovation**, to educate businesses while supporting the recovery of the travel industry.
"Throughout this pandemic, our research has shown that the safety and cleanliness is a critical factor for consumers as they get back to dining and traveling,"Christine Maguire GM/VP Global Media Business at Tripadvisor
"By evangelizing this consumer insight to our trusted partners like Lysol, we hoped to support millions of travel and hospitality businesses looking for guidance. We will connect business owners to Lysol's expertise and valued advice - in turn educating business on how to minimize the risk of exposure to COVID-19 and at the same time, helping our consumers feel safe to travel and dine out again."
The key components of this partnership include the creation and dissemination of science-backed industry advice designed to educate accommodation providers and restaurants on best practices within their environments, as well as the distribution of specially designed Lysol Disinfection and Sanitization Kits via an e-commerce portal.
"We share a common vision with Tripadvisor – to educate and inform businesses on advanced disinfection protocols that will help renew traveler confidence. Lysol and Tripadvisor are both committed to supporting business owners and travelers through these challenging times which is why we're delighted to announce this new partnership,"E. Yuri Hermida Executive Vice President of North America Hygiene for Reckitt
Leveraging Tripadvisor's network of business owners, Tripadvisor will promote the Lysol Disinfection and Sanitization Kits to businesses who need them the most. There are five different types of Lysol Disinfection and Sanitization Kits available designed to meet a variety of business and consumer needs – Restroom Rescue, Disinfect & Protect, Germ Busters, Lysol on the Go Starter Pack, and Lysol on the Go Large Pack. Some of the products included in these kits include, for example, Lysol Disinfecting Spray, Lysol Wipes, and Professional Lysol - Advanced Deep Clean All Purpose Cleaner.
A dedicated page has been created to sell the Lysol Disinfection and Sanitization Kits and to share educational materials on how businesses can use these newly created kits. Business owners can click here to obtain Lysol kits.
This new disinfectant initiative with Reckitt and Lysol follows in the footsteps of Travel Safe, a platform launched by Tripadvisor last June that makes it easier for travelers to find important health and safety information about hotels, restaurants and experience providers open for business during the pandemic.
The new Lysol partnership will be rolled out immediately in the U.S., with plans for it to be extended globally in the coming months.
*Source: Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of 400 US consumers, in partnership with Qualtrics, conducted between 02.22.21-03.04.21.
** According to Reckitt's knowledge and published scientific evidence, Reckitt is highly confident that its actives/formulated products will continue to be effective against mutated strains of the SARS- CoV-2 virus.