Air Wick® Helps Consumers Embrace Fragrance and Explore Their Personal Hosting Style This Spring
Curated with entrepreneur, reality TV star and media personality, Lindsay Hubbard, Air Wick reveals a collection of vision boards to help you be guest ready, no matter the occasion
PARSIPPANY, N.J., APRIL 30, 2025 –According to a recent Talker Research survey, 78 percent of respondents** feel a pleasant scent can transform how inviting a space feels, yet only 24%** consider it essential for a home gathering. That’s why this spring, Air Wick®, a home fragrance brand from Reckitt, is giving the how-to for hosts to be guest ready, every day – starting with the power of fragrance.
Air Wick is empowering everyone to lead with fragrance when exploring their personal hosting style, creating a space that’s always inviting. Taking this notion to heart, entrepreneur, reality TV star and media personality, Lindsay Hubbard, drew inspiration from her favorite Air Wick fragrances and partnered with the brand to curate a new collection of vision boards for everyday hosting occasions. Pairing these fragrances to each board as the centerpiece and secret ingredient, the collection offers hosting ideas and inspiration, encouraging people to confidently step up for any spring gathering while making home entertaining feel approachable and exciting.
“Air Wick empowers hosts to create a home environment that expresses their own personal style,” says Julia Mellberg, Vice President of Marketing at Air Wick. “Everyday gatherings can be elevated with a touch of home fragrance, as much as a change in lighting or a fresh tablescape."
quote icon"Air Wick’s wide range of products effortlessly creates an inviting atmosphere that guests will love and cultivate a home-environment vital to fostering connections with family and friends.”
Julia Mellberg Vice President of Marketing at Air Wick
In the spirit of creating a versatile, vibrant home, the Air Wick x Lindsay Hubbard vision board collection launches today, featuring:
- The Spring Fête: Channel your inner Garden Girl and bring on the whimsy with aromatic lavender, gentle chamomile and precious woods. Inspired by Air Wick’s Lavender & Chamomile Scented Oil, elevate your next ladies’ lunch or impromptu weekday celebration with notes of beautiful botanicals for a feminine, feel-good vibe.
- A Crisp Affair: Fantasizing about your favorite rom-com? Enjoy the cottagecore vibes, inspired by Air Wick’s Fresh Linen Scented Oil, with clean, crisp neutrals – ideal for a relaxing group hang or zen Friday gathering. Envelope your space with the aroma of fresh, just-laundered linen with white flowers and sunshine.
- The Sea-Scape Soiree: Set sail with Dark Academia. Inspired by Air Wick’s Deep Blue Sea & Beach Wood Scented Oil, embrace your moodiness and channel the deep blue sea for your next sophisticated and stormy night in. Be it an intimate dinner affair or roman-tasy book club, the complexity of beach wood adds a luxe tonality to any gathering.
“I believe fragrance is the magic touch for always being guest ready. Whenever I’m hosting, whether it’s planned or impromptu, I want to make sure my home is always inviting,” shares Hubbard. “My curated vision boards, paired with my favorite Air Wick fragrances, offer inspiration to bring any spring home gathering to life – no matter the occasion.”
Air Wick fragrances, infused with essential oils, provide noticeable, long-lasting scent and are easy to use throughout the home with Air Wick’s Advanced Plug In. With anti-fading technology, boost on demand button and adjustable intensity settings, the device diffuses a scent noticeable from first to last drop for up to 60 days*.
You can learn more about Air Wick products on AirWick.us, find your favorite hosting fragrance for purchase here and find Lindsay Hubbard’s vision boards, inspired by Air Wick fragrances, here.
*on low setting
**Statistics from Talker Research Survey commissioned by AIR WICK between March 25 – March 31, 2025