Introducing Reckitt Catalyst in the U.S.
A new chapter for social entrepreneurship in health and hygiene.
Reckitt is bringing Catalyst, our social impact investment program, to the U.S. for the first time. This five-year, up to £10m, commitment will support 200 social innovators worldwide and expand access to health and hygiene for five million people by 2030.
In the U.S., nearly 80% of counties are considered healthcare deserts, leaving one in three Americans underserved. By backing American founders with funding, mentorship and expertise, Reckitt Catalyst aims to spark bold solutions that close these gaps and transform community health.
Supporting Innovators at Home
The inaugural U.S. cohort includes three ventures tackling healthcare challenges in underserved communities:
Attane Health – A food-as-medicine marketplace improving nutrition outcomes for low-income patients.
Ema – An AI-powered women’s health ecosystem connecting women with expert-informed resources and peer support.
ZóCALO Health – A culturally grounded primary care platform serving Latino communities through virtual and in-person care.
These start-ups represent the ingenuity, diversity and urgency of American entrepreneurship—and show why local solutions matter.
Explore their stories here.
Serena Williams joins as Entrepreneur-in-Residence
As Reckitt’s first Entrepreneur-in-Residence, Serena Williams brings her passion for equity and her experience as an entrepreneur and investor. She will mentor U.S. founders, helping them unlock the resources and recognition needed to grow and sustain impact.
quote icon"Far too many U.S. communities face barriers to healthcare. When we back bold ideas and founders with genuine support, we unlock powerful solutions."
Serena Williams Entrepreneur-in-Residence at Reckitt
Shifting the narrative in health innovation
In the U.S. and globally, women receive only a fraction of venture funding despite their strong track record in returns and impact. Reckitt Catalyst is dedicated to changing that—backing women and underrepresented entrepreneurs whose ideas can transform health and hygiene.
Together, we will build a cleaner, healthier world.
Apply to Reckitt Catalyst
Are you an entrepreneur who is ready to make a real impact in your community?
Apply now through Acumen AmericaUS applications are reviewed on a rolling basis.