Lysol® Goes “Behind the Clean” With Dancing with the Stars: Live! Tour
This Spring, Lysol Brings Showtime-Ready Clean to Homes and Backstage with its Line of Lavender and Cotton Blossom Scented Products
NUTLEY, N.J., March 23, 2026 – Lysol®, part of the Reckitt family of consumer brands, returns for an encore season with the Dancing With the Stars: Live! Tour, to kick off spring cleaning with its Lavender & Cotton Blossom scent. Introduced in 2025, the fragrance is the latest innovation and expansion of Lysol’s Brand New Day portfolio, and provides users the same trusted disinfection, killing 99.9% of germs*, while leaving behind a refreshing lavender fragrance.
As an official partner of the Dancing With the Stars: Live! Tour, Lysol is taking fans “Behind the Clean,” bringing its expertise from the home to backstage. The partnership comes to life through consumer-facing digital content and in-show integrations including, curated social posts with the Pros, Alan Bersten, Emma Slater, Ezra Sosa, and Hailey Bills, and exclusive Dancing With the Stars: Live! Tour content broadcasted to attendees during intermission.
Lysol is also enlisting actor, director, podcast host, and season 34 contestant Danielle Fishel to showcase how Lavender & Cotton Blossom scented products have transformed her cleaning routine.
“I’m constantly on my toes - between balancing my kids, my schedule and my performances - so keeping a clean, disinfected space is essential not only on tour but also at home,” said Fishel. “With Lysol Lavender & Cotton Blossom scented products, cleaning becomes a sensory escape: a moment where I can reset and waltz through the rest of my day. Partnering with Lysol feels like a natural extension of how I approach my routine, and I hope this collaboration helps everyone experience that same feeling, like receiving a perfect score, this spring cleaning season.”
In addition to its presence on tour, Lysol is expanding its partnership as an official sponsor of the first-ever Dancing With the Stars! Convention in Palm Springs, CA from July 31st through August 2nd, 2026. Fans can join the “Behind the Clean” experience in-person and discover how the Lavender & Cotton Blossom scented product suite can clean or disinfect every room for a complete, end‑to‑end refresh.
“This program showcases how Lysol continues to evolve the everyday cleaning routine, combining trusted disinfection with an uplifting fragrance,” said Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt.
quote icon“Our partnerships with Danielle, the tour, and the convention make a perfect combination to bring energy, joy, and movement to everyday life, and Lysol helps keep the spaces behind those moments clean and protected.”
Benoit Veryser Vice President of U.S. Marketing for Lysol at Reckitt
Fans can transform their cleaning routines with notes of authentic lavender, jasmine and violet paired with woody sandalwood and white musk; the suite of Lysol Lavender & Cotton Blossom scented products includes:
- Lysol Disinfectant Spray disinfects hard and soft surfaces throughout your home.
- Lysol Disinfecting Wipes clean and disinfect your home, killing 99.9% of viruses and bacteria*.
- Lysol All-Purpose Cleaner cleans and disinfects hard, non-porous surfaces in your home.
Products can be found at major retailers nationwide including Amazon, Walmart, and Target.
Discover more at www.Lysol.com and connect with us on social media: @lysolus on TikTok and @lysol on Instagram.
*When used as directed