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Finish expands its trusted line of dishwasher detergents with Finish Free & Clear
CorporatePowerbrandsFinish
3 minutes read
Finish expands its trusted line of dishwasher detergents with Finish Free & Clear, a new formula free from dyes and fragrances that delivers an advanced clean at an unbeatable value*
Valued at a 34% lower cost compared to the leading detergent free of fragrances and dyes and 16% less than the leading natural detergent brand*
Offers 2x grease fighting power** and fights against 24-hour dried-on stains
NUTLEY, N.J., September 2, 2026 – As consumers are increasingly looking for free-from options in their cleaning routines, including products without fragrances and dyes, Finish, part of the Reckitt family of consumer brands, is introducing Finish Free & Clear – a new formula that delivers an advanced clean with no compromises.
At a 34% lower cost compared to the leading free and clear brand and 16% less than the leading natural detergent brand,* new Finish Free & Clear delivers an advanced cleaning performance and a formula with no added scent, fragrances or dyes, offering shoppers a high-performing free and clear option at an unbeatable value.*
“Consumers are increasingly seeking options in their cleaning routines that are free from fragrances and dyes, but many still believe they need to choose between the formulation attributes they prefer and the advanced cleaning performance they expect. Our latest formula delivers on that desire in the dish aisle without compromising on the advanced clean consumers expect from Finish.”
Alexis Chatzialexiou
Vice President of Marketing for Finish at Reckitt
The new formula fights against 24-hour dried-on stains, delivers a virtually spotless shine with 2x grease fighting power** and provides superior clean on burnt-on stains, such as greasy meat sauce†.
“We set out to develop a formula that delivers the advanced clean that other Finish detergents offer, while meeting the needs of those looking for a free and clear option. Through our formula development, we were able to create a product that tackles tough, dried-on and greasy messes on dishes while delivering the end product Finish is known for – all without added dyes or fragrances.”
Brianna Joseph
Research & Development Associate for Finish at Reckitt
* When comparing PPW for largest available off-promo size on AMZ – Finish 84ct - $0.27 v Cascade 62ct $0.47 v Blueland $0.37 - When comparing PPW for the largest available average unit price on TGT – Finish 84ct - $0.27 v Cascade 47ct $0.41 v Blueland 40ct $0.33
** Cleaning ingredients versus Finish Power
† Compared to Blueland. Blueland is a registered trademark of One Home Brands, Inc.
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