New Mucinex® Recharge Offers Powerful, All-In-One, Nighttime Cold and Flu Symptom Relief

Derek Hough named Mucinex Chief Recharge Officer to help consumers recharge tonight and conquer tomorrow

• New Mucinex® Recharge delivers all-in-one, powerful, nighttime cold and flu relief, helping consumers get the rest they deserve at night and wake up recharged for the day ahead

• Timed perfectly with daylight savings, Derek Hough joins Mucinex as its Chief Recharge Officer, emphasizing the importance of a solid night’s sleep, especially when sick

• The integrated campaign includes celebrity partnership content, custom assets, retail integration, and consumer insights highlighting the value of prioritizing rest while suffering from cold and flu symptoms

NUTLEY, N.J., October 29, 2026 – When fighting cold and flu symptoms, poor sleep doesn't just rob you of rest, it amplifies symptoms and derails your ability to wake up ready to go the next morning. In fact, 79% of American adults agree that sleep is the most important priority when they’re sick.* New Mucinex® Recharge helps to break that cycle, delivering powerful, all-in-one nighttime cold and flu symptom relief for cold and flu sufferers to recharge at night so they can conquer tomorrow.

Perfectly timed for nighttime routine shifts that accompany the end of daylight savings time, Mucinex® has named Derek Hough as its Chief Recharge Officer. As both a father and performer managing competing demands, Hough understands how a restful night's sleep is essential – especially when fighting cold and flu symptoms. In this official role, Derek leverages personal storytelling and engaging social content to showcase the all-in-one nighttime relief of Mucinex® Recharge while playfully (dance) battling brand antagonist, Mr. Mucus.

"I'm constantly balancing parenthood, work and the demands of performing – even when I’m sick. A solid night’s sleep has always been my secret training tool, and becoming a dad has made me realize that recovery is just as important as rehearsal, especially when I’m dealing with a cold or flu,” said Derek Hough, Mucinex® Chief Recharge Officer. "When I’m under the weather, I need to bounce back to truly show up, both onstage and at home, and Mucinex® Recharge helps me get the cold and flu symptom relief I need at night to conquer the next day.”

The fully integrated omnichannel campaign for Mucinex® Recharge will come to life through social content, collaborations with the brand, Derek Hough, and Mr. Mucus and retail integration.

For more information on Mucinex® Recharge, visit www.Mucinex.com, Walmart, CVS, Target and Walgreens.

*Research methodology: Talker Research surveyed 2,000 U.S. adults who have access to the internet; the survey was commissioned by Mucinex and administered and conducted online by Talker Research between Sept. 18 and Sept. 25, 2026.