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Lysol Celebrates the Sweat & Stink It Takes to Win
Lysol® and Tim Howard team up to take on the ultimate stink in match worn gear, helping players and parents tackle it with Lysol Laundry Sanitizer.
CorporateBrandsHygiene
· Lysol® and soccer legend Tim Howard are honoring the sweat—and stink—behind every hard-fought win, spotlighting match worn gear as proof of the journey. · Through a new hero video and strategic partnership with MatchWornShirt (MWS), Lysol is showcasing the reality of match worn clothes—including an auction of Howard’s signed & worn gloves and kit. · Lysol Laundry Sanitizer helps players and parents tackle a root cause of stink by killing 99.9% of odor-causing bacteria—so uniforms are fresh and ready for the next game day.
NUTLEY, N.J., May 28, 2026 – The smell of victory embodies the sweat, effort and hard work put into a win – and while the sweat left behind in match worn gear is a badge of honor, it’s also proof that winning actually stinks. That’s why Lysol, part of the Reckitt family of consumer brands, is honoring the stink behind a hard-fought win – while showing players and parents how to tackle it with Lysol Laundry Sanitizer, a laundry additive that kills 99.9% of odor-causing bacteria* when added to your laundry routine.
Lysol Teams with Tim Howard
Lysol has teamed up with American soccer legend Tim Howard to recognize the stink behind the win for players both current and retired. In a new YouTube Short, "Stink Behind The Win," Howard accidentally sanitizes a prized match worn kit he’s preparing to send to a charity auction – and aims to work up a sweat to bring back that game winning stink that Lysol Laundry Sanitizer tackles.
"Every practice, game, and hard-fought moment on and off the field comes with serious effort – and that effort often shows up in players’ kits as sweat," said Howard. "Stink is part of the game – but it shouldn’t overshadow the win. That’s why I’m teaming up with Lysol to help players and parents beat the stink in match worn gear with Lysol Laundry Sanitizer.”
While post-game sweat is a badge of honor for players, it breeds odor-causing bacteria, which is a root cause of stink that lingers long after the final whistle. Lysol Laundry Sanitizer comes in to eliminate odor-causing bacteria, leaving kits smelling fresh and ready for the next game day.
HOW TO USE LYSOL LAUNDRY SANITIZER:
For Front-Load Machines: Fill 1 full cap. Add 1 full capful to the fabric softener compartment at the start of the laundry cycle.
For Top-Load Machines: Add 2 full capfuls to the fabric softener compartment at the start of the wash cycle for small (<4.6 ft3) machines, add 4 full capfuls for medium (4.6 ft3-5.5 ft3) machines and 5 full capfuls for large (>5.5 ft3) machines.
If machine does not have a fabric softener dispenser, wait until rinse cycle, and add it directly to the drum of the machine.
WHERE IT CAN BE USED:
Lysol Laundry Sanitizer can be used on most washable fabrics including everyday clothes (shirts, pants), socks, jerseys, gym clothes, undergarments, towels, bedding.
Through a partnership with MatchWornShirt (MWS), the market leader in the real-time auctioning of match-worn and signed sports memorabilia, Lysol is celebrating what the stink behind every win represents for players and fans. As of today, fans and collectors can visit MWS.com to bid on a pair of goalkeeper gloves signed and worn by Tim Howard in 2010, alongside other exclusive signed memorabilia, with proceeds benefitting The Uniform Funding Foundation (TUFF), a charity focused on providing youth athletes access to uniforms, equipment, mentorship, and meaningful sports experiences.
For a limited time, consumers in the US who win an item will also receive a sample of Lysol Laundry Sanitizer with their purchase from MWS – so they can tackle the stink in their own match worn gear at home.**
“With our latest campaign, we are celebrating the hard work behind winning – and that hard work shows up in the form of sweat that results in stink,” said Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt.
“Through our partnerships with Tim Howard and MWS, we’re acknowledging the sweat and effort players put in to win, while reinforcing Lysol Laundry Sanitizer’s trusted role in helping them fight odor-causing bacteria in their post-game laundry.”
Benoit Veryser
Vice President of U.S. Marketing for Lysol at Reckitt
Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria on laundry when used as directed, contains 0% bleach, and even works in cold water.
Available in 21oz., 41oz. and 90oz. containers in a variety of scents and formats including Crisp Linen as well as Lysol Laundry Sanitizer Free & Clear and Lysol Laundry Sanitizer Tough Odor Eliminator.
You can find Lysol Laundry Sanitizer at major retailers, including Target, Walmart, Amazon, and CVS.
*When used as directed.
**While supplies last.
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