
09 Mar 2026
Local to global: How regional innovation redefined Dettol as TikTok’s leading hygiene brand
Outperforming forecasts by 23%, Dettol Activ Botany has captured a 44% share of the TikTok market – reimagining the…
Born in Hospitals in 1933 to Protect Lives from Germs.
Our heritage of Medical credentials & progressive Science got us the trust to expand into Homes.
Germ-borne illnesses are still a major threat to life expectancy.
Ninety years on, Dettol has remained relentless in its purpose: protecting life and enabling better health by reducing the burden of illness. Our Products protect by killing germs, breaking the chain of infection with trusted science-proven efficacy.
With a global portfolio of 200+ trusted germ‑kill products, deep scientific expertise, and a world‑leading hygiene education programme to enable behaviour change, Dettol continues to be the brand families trust to protect the ones they love.
antiseptic sold worldwide
countries trust and use Dettol
patents and industry-leading science publications
Dettol YouGov Rankings
We offer a huge range of opportunities in teams and markets across the globe. If you have the drive and talent, we have a role for you.
