Dettol takes flight with new partnership

‘Chocks away!’ Dettol takes flight with new Pakistan International Airlines partnership – restoring confidence as passengers return to the skies.

Brands

21 Sep 20212 minute read

Dettol is prepared for take-off with new airline partnership

Dettol has always been at the forefront of hygiene, educating consumers and developing new and innovative ways to protect people against germs. And now, the brand is taking its expertise to the skies once again with an exciting new partnership with Pakistan International Airlines (PIA). We’ll be working with the country’s largest airline to give passengers a safe, sanitised flight by providing:

Dettol sanitiser on all PIA flights
Hand sanitiser dispensers across all PIA lounges
Educational materials and instructional standees in PIA lounges

"As air travel is coming back, the Dettol partnership with PIA is a fantastic opportunity to educate travelers about the importance of hygiene, protect them and make sure they feel reassured about travelling safely."

Kashan Hasan

GM for Reckitt Pakistan

Dettol has been protecting the people of Pakistan for decades, and this partnership is a perfect way to continue working towards creating a cleaner, healthier country for all.

PIA and Dettol Pakistan join hands to promote awareness

The first of its kind in South Asia, the partnership adds to our collection of purpose-led partnerships, established through Global Business Solutions (GBS).

Did you know we are the official hygiene partner for COP26? You can read more about it here.