Ramping up our digitalisation: Introducing Reppos

We’re digitising traditional trade to reach new customers and help small businesses thrive.

Our impactResearch & development

13 Jun 20233 minute read

Supporting small businesses in an omnichannel world: Introducing Reppos

An e-marketplace designed with small businesses in mind

Over the past three years, e-commerce at Reckitt has more than doubled as we continue to accelerate our efforts to maximise the impact of online commerce and reach as many people as possible with products that protect, heal and nurture. One of our latest platforms for unlocking growth in the business-to-business world is Reppos. We caught up with Patricia Amaro, General Manager – e-B2B and new business platforms, to hear more about this exciting new virtual marketplace.

Hi Patricia – We’re excited to hear more about this new opportunity! Tell us more about the Reppos platform and Reckitt’s involvement…

I’m really looking forward to sharing more about this new venture and to bring to life the opportunity it presents us and small businesses. We created our e-B2B platform Reppos to unlock the growth opportunity in traditional trade and because we want to promote prosperity by helping small businesses, such as traditional trade and independent pharmacies, to thrive.

As a successful e-commerce marketplace, Reppos gives businesses the opportunity to buy online, 24/7, with access to a full portfolio of products and exclusive offers. This is really important for small businesses as our research tells us that they often work alone or with small teams, so they need flexibility. Reppos is a Reckitt platform, but we are working in collaboration with distributors and other key partners, such as Beirsdorf, to give customers a wide range of products to choose from.

“Reppos sees the human beyond the store, offering credit, convenience and support for them to manage their business”.

Patricia Amaro

General Manager – e-B2B and new business platforms

As part of our digital transformation, we’re equipping ourselves with the right tech eco-system for an omnichannel world – how does Reppos help us with this?

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Reppos is part of our digital transformation and our teams in global IT, sales and e-B2B are working together to make it even bolder. Beyond being an e-commerce platform delivering incremental sales, Reppos is also about digitalising the traditional trade channel and bringing offline distributors online, so it’s an omnichannel approach at its core.

How are we helping small businesses through Reppos?

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From talking to external experts in Brazil to really understand what small business owners need, we developed our differentiation factor; that we see the human beyond the store. It means that we are not just looking at them as a business, but we understand that they are human beings with specific needs and who most of the time manage their stores by themselves. So, with Reppos, we go beyond the basics of full assortment and best price, by also offering credit, convenience and support. We strongly believe that we’ll win by helping small businesses to thrive and Reppos is our channel to make this a reality.

How does Reppos help us to maximise the impact of online commerce and what are the plans for the future of Reppos?

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Reppos gives us lots of opportunity to grow our business whilst also supporting small businesses to thrive. We can take advantage of the digital environment to improve efficiency by using data and Artificial Intelligence and attract new business customers that will enable us to reach more people with our products to support a cleaner, healthier world.

Reppos was launched in Brazil in March 2022 and has delivered extremely positive results including 20% incremental sales and 2x bigger baskets. Following this success, in 2023, we’ll go live in Mexico and Indonesia and we’re working on our 2024 roadmap to expand further.

Thank you to Patricia for giving us an insight into Reppos and the growth opportunities it’s providing for Reckitt and small businesses. You can visit Reppos to find out more.

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