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We’ve achieved a three-fold increase in the Access To Nutrition Initiative (ATNI) Breast-Milk Substitutes (BMS)/Complementary Foods (CF) Marketing Index 2021

The Access To Nutrition Initiative (ATNI) BMS/CF* Marketing Index 2021 evaluates the world’s nine largest breast-milk substitutes (BMS) companies' policies and practices. We were ranked 4th out of nine companies (in 2018 we ranked 5th out of 6 companies), with a score of 32%, which represents a three-fold increase compared to the ATNI BMS/CF Marketing Index in 2018. We are proud of this significant improvement, a direct result of our BMS Marketing Policy implemented in April 2018 and reflecting our improved transparency, disclosure and reporting on BMS practices.

We have achieved across the board improvement on all indicators for Articles 1 to 11 on our BMS Marketing Policy, and additionally we were ranked 1st in the ATNI Lobbying Report. Worthy to note, is that out of all nine companies assessed we scored the highest in the disclosure indicator.

We acknowledge the importance of WHO International Code of Marketing of Breast Milk of 1981 and subsequent relevant World Health Assembly (WHA) resolutions as implemented by national governments. We will continue to uphold our commitment on full compliance with all laws, regulations,  industry codes and our BMS Policy, whichever is the stricter in all markets where we operate.  

To read the ATNI BMS/CF Marketing Index 2021 report, please click here

*Breast-milk substitutes / complementary foods