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The UN’s Sustainable Development Goals’ (SDGs) World's To Do List launched today. Are you ready?

Are you an Asana or Trello user? Or do you prefer to organise your ‘to do’ list the old-fashioned way, using a pen and paper? There are lots of different methods but whatever your organisational preference may be, we’re pretty sure you’ve never seen a to do list like this...

View the World's To Do List website

The UN’s Sustainable Development Goals (SDGs) World’s To Do List initiative launches on 20 September and we’re looking forward to getting involved. And trust us when we say, it’s going to turn heads.

The World’s To Do List is an international guerilla marketing campaign that will be challenging some of the world’s largest companies (ourselves included) to hide their products and services behind huge sticky notes for one week. Each sticky note will appear as part of a to do list, with SDGs listed as a series of actions companies, customers and consumers all must work together to achieve.

From Times Square to Twitter, sticky notes are set to start appearing across the world’s biggest brands’ ads and international campaigns. And this year, we’ll be joining in.

Whether it’s ‘clean water and sanitation for all’ or ‘delivering good health for all’, we’re committed to delivering on our commitments as a Global Goals Business Avenger.

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“We are delighted to be supporting The World’s To-Do List. The most pressing global challenges, from climate change to widening health inequalities, will not be met in isolation but through collaboration to drive sustainable change.

Laxman Narasimhan CEO

"At Reckitt, we are committed to play our part to take action to tackle threats posed by climate change to people and planet. Our ambition is to reach half the world with products that contribute to a cleaner, healthier world by 2030, and to engage 2 billion people in programs, partnerships and campaigns to support the Sustainable Development Goals.”

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"We’re excited to be involved in the World’s To Do List campaign again this year. The World’s To Do List is very real and we need to act now if we're going to make meaningful change. Taking a stance, showing our support for the cause, sharing the work we’re doing to make a difference and inspiring people to take action are just some of the ways we’re doing just that."

Agnes Sipos Purpose-led Brand Building Director

When should I be looking out for these sticky notes?

20 September - World’s To Do List campaign launch and World’s To Do List film to be released on YouTube

22 - 26 September - Sharing of brand activations across social media – and beyond!

25 September - Global Citizen Live broadcast with World’s To Do List film aired during broadcast

You can read more about our Sustainability Ambitions here.