Reckitt is home to some of the world’s best-loved consumer brands in their categories, which people trust to care for the ones they love. Our products are chosen by consumers millions of times each day to support their health and wellbeing. Everything we do, every decision we make, has that moment of choice at its heart.
From Dettol to Vanish, Durex to Lysol, we continue to enhance our portfolio of 11 globally recognised Powerbrands, advancing product superiority and in-market execution to improve consumers' lives.
Value creation at the core
Our Powerbrands sit across categories that are helping consumers improve their daily lives. They are synonymous with their categories, backed by efficacious solutions, consumer education, and marketing programmes. This unique and attractive portfolio across the consumer health and hygiene business, features our premium brands: Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish, and Veet. Each brand enjoys a clear path for long-term growth, offering high-quality products that meet consumer needs. With strong consumer trust and affinity, our Powerbrands provide a lasting competitive advantage, this is why we have policies and procedures to ensure our products meet consistent quality and safety standards.
Creating and Growing Powerbrands
Our expertise lies in creating, building, and broadening iconic brands, driven by a deep understanding of consumer demand, unmet needs, and category drivers. This knowledge, combined with our strong science platforms, enables us to innovate with breakthrough propositions to delight our consumers We have the people, scale, and brands to deliver excellence in market execution, both on shelves and screens, through our proprietary global and local success models. Our manufacturing and go-to-market networks allow us to partner effectively with customers, continuously growing brand distribution and scaling consumer-preferred propositions worldwide. Our category creation, household penetration, and premiumisation through our market-leading brands fuel our growth for decades to come.
Meet our Best-in-Class Premium Powerbrands
- Mucinex - Mucinex is the number two cold and flu brand in the US, trusted by doctors for cough and cold symptoms. In 2022, it expanded its range with Instasoothe for sore throat relief.
- Nurofen - Nurofen, the number two analgesic brand in Europe, offers rapid pain relief for various conditions, from migraines to rheumatic pain. It has been pioneering pain relief technology for over three decades.
- Gaviscon - Gaviscon leads in heartburn and indigestion relief with a unique formula that creates a protective barrier in the stomach. This helps keep acid down, allowing consumers to continue their day comfortably.
- Strepsils - Strepsils is the world's most sold sore throat medicine, trusted by millions to soothe and protect the throat. It offers formulations for dryness, pain relief, and anti-inflammatory action.
- Finish - Finish is the leading auto dishwash brand globally, on a mission to stop water wastage. Its products deliver sparkling clean dishes without pre-rinsing, saving litres water per load.
- Vanish - Vanish is the number one fabric treatment brand, offering stain removers, whiteners, and carpet cleaners. It is committed to helping clothes and carpets live longer lives.
- Dettol - Dettol is the world’s number one brand in antiseptic personal care, present in over 130 countries. It offers products from surface disinfection to hand washing, protecting against germs for over 90 years.
- Lysol - Lysol is the world’s number one branded multipurpose cleaning and disinfectant player in the world. It provides a range of products like sprays, wipes, and sanitizers to ensure germ protection.
- Harpic - Harpic is the number one lavatory care brand globally, offering toilet and bathroom cleaners and fresheners. It aims to improve sanitation access for everyone.
- Durex - Durex is #1 top-selling condom brand globally, with over 90 years of experience. It focuses on enhancing sexual experiences and promoting intimate wellness.
- Veet - Veet offers superior hair-removal solutions for different skin types and styles, making it easy for consumers to stay in control of their grooming needs.