Focusing on what matters

For our sustainability strategy to be a success, it is important that we focus on the most material issues to the company and stakeholders. We work with independent external experts to assess the priority issues for our many stakeholders through focused research and dialogue. This helps us understand how to allocate resources and partner for the maximum impact, as well as how to shape our culture to make a real difference in the areas that matter most.

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Materiality and stakeholder engagement

Read our latest insight ‘Focusing on what matters’ for details of our materiality assessment and matrix

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Our starting point in addressing sustainability is establishing what matters most to both internal and external stakeholders, from customers, consumers and communities, to investors, suppliers and employees.

Our latest materiality assessment results reaffirm the ambitions and associated targets we set in 2021 – purpose-led brands, a healthier planet, and a fairer, more inclusive and diverse society – are relevant to all stakeholders and that our priorities match theirs. They tell us we’re prioritising the right issues: there’s a clear connection between our most material issues, our 2030 ambitions and our business strategy.