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Finish® Launches New Finish Ultimate Quantum with Immersive, Grandma-Led Cookbook Club
CorporateBrands
Finish brand partners with Adrienne Bailon-Houghton and mother, Nilda Félix to introduce their newest dishwashing product, Finish Ultimate Quantum, with a “grandma-core” themed cookbook club series
The new Finish Ultimate Quantum offers an unbeatable clean on tough stains* at an unbeatable value**, delivering 50% more cleaning power*** and lower costs per wash than a market leading brand**.
Finish is teaming up with mother-grandma duo Adrienne Bailon-Houghton and Nilda Félix, along with League of Kitchens, to kick off the Finish Cookbook Club, a series of classes and recipes designed to revitalize cooking and cleaning routines.
NUTLEY, N.J., March 19, 2026 – Today, Finish®, a Reckitt brand and a global leader in the dishwasher detergents category, announced the launch of Finish Ultimate Quantum, a breakthrough dishwashing detergent with Finish’s most advanced formula yet. The new Finish Ultimate Quantum delivers 50% more cleaning power*** at a lower cost per wash than a market leading brand**, helping households achieve a superior clean without compromising value**.
“At Finish, we believe small upgrades in the kitchen can make a big difference,” said Alexis Chatzialexiou, Vice President of U.S. Marketing for Finish at Reckitt.
“Finish Ultimate Quantum empowers home cooks to make the switch to a smarter dishwashing routine – offering more value** and more cleaning power*** to make everyday cleanup easier and more efficient.”
Alexis Chatzialexiou
Vice President of U.S. Marketing for Finish at Reckitt
From family recipes to tried-and-true cleaning techniques, many home cooks rely on habits passed down through generations, making old habits in the kitchen difficult to break. Enter the Finish Cookbook Club, hosted by mom-grandma duo Adrienne Bailon-Houghton and Nilda Félix – because sometimes, even the queens of the kitchen are ready to switch things up. The Finish Cookbook Club, a series of classes that will pair hands-on recipe trial with practical cleaning insights, will help consumers rethink how they try new techniques in the kitchen, like caring for their dishes.
“Learning to cook alongside my mother and grandmother shaped many of my favorite memories, so I’m excited to partner with Finish on a campaign that celebrates sharing recipes and honoring those traditions,” said Adrienne Bailon-Houghton. “The Finish Cookbook Club is about bringing people together, trying new techniques in the kitchen and making smart swaps – like switching to Finish Ultimate Quantum for an unbeatable clean on tough stains* at an unbeatable value**.”
This month, the Finish Cookbook Club will offer consumer classes in partnership with League of Kitchens, a culturally immersive cooking school that fosters connection through the sharing of culinary traditions. Follow along with Adrienne (@adriennebailon) and Nilda as they test new recipes from the League of Kitchens Cookbook and help people make the switch to new Finish Ultimate Quantum.
For more information about the new Finish Ultimate Quantum and to enter for a chance to win a $1,000 gift card to switch up your next Sunday meal, visit finishdishwashing.com and follow @finishdishwashing on Instagram and TikTok.
Featured Recipes: Indonesian Orak-Arik Sayuran, Lebanese Lubiyeh and Indian Khichari
Frequently Asked Questions:
Q: How does Finish Ultimate Quantum achieve 50% more cleaning power?
A: With Finish’s most advanced cleaning power yet, Finish Ultimate Quantum is equipped with stronger active ingredients, packing more surfactants, enzymes and bleach.
Q: What sizes are available?
A: 11, 28, 38, 47, 57, 70 counts
Q: Is it safe for all dishwashers?
A: Finish is recommended and used by Bosch and Whirlpool dishwashers.
Availability: Major retailers nationwide, including Amazon, Walmart, Costco, Sam’s Club, Kroger, Publix and Meijer.
*In hard water 200 PPM.
**Compared to non-promoted retail price per wash of a market leading brand at national retailers.
***Based on increased ingredients vs Finish® Power.
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