Our strategy
Our business model underpins long-term, compounding value creation.
It demonstrates how we are evolving into a world-class health and hygiene company.
Our core differentiators
- FOUNDATIONWe create and build Powerbrands...
Our distinctive culture, people and Powerbrands are the bedrock of our sustained success. Accountability and a relentless focus on delivery, coupled with a sharp Core Reckitt portfolio and clear value creation principles, give us a strong base for everything we do.
- EXECUTIONusing our winning Playbook for growth...
We execute through our repeatable model built on consumer obsession, superior innovation and executional excellence. It is how we ensure consistent and responsible delivery across all our markets, advancing our sustainability goals and driving positive outcomes.
How we grow sustainably
- PERFORMANCEto deliver sustainable outcomes...
Our firm foundation and focused execution, together with simplified operating structures and improved efficiency, drive enhanced financial outcomes, performance and results. This supports above-category growth, increases profitability and builds momentum for sustainable value creation.
- REINVESTMENTand fuel compounding value creation.
We channel the capital we generate back into building our Powerbrands and capabilities, alongside returning cash to shareholders. This creates a virtuous circle of growth, where performance and reinvestment continually reinforce each other and ensure strong foundations.
