Reckitt Catalyst

Introducing the 2025 Reckitt Catalyst Entrepreneurs

Supporting social entrepreneurs and scaling up innovative solutions.

Introducing the 2025 Reckitt Catalyst Entrepreneurs
Announcing the 2025 Reckitt Catalyst Entrepreneurs

Announcing the 2025 Reckitt Catalyst Entrepreneurs

We are proud to announce our 23 Reckitt Catalyst Winners of 2025. These carefully selected group of social entrepreneurs are the minds behind businesses that are driving practical, community-led solutions spanning improved access to health and expanded access to water, sanitation and hygiene (WASH). Their breakthrough ideas represent the kind of innovative solutions that build resilience within their communities and scale impact that meet global challenges over the long term.

As Reckitt Catalyst continues into its next phase, we will support these change makers –equipping them with the know-how and financing needed to help scale their solutions and maximise their impact.

What is Reckitt Catalyst?

An initiative to scale access to health and hygiene across the world. We believe innovation and entrepreneurship are critical to fast-track systemic change. Since 2020, Reckitt has partnered with experts to catalyse more than 60 social entrepreneurs across 13 countries, fuelling breakthrough solutions that improve access to better health and hygiene and drive inclusive growth for nearly a million people. Now, we're scaling our commitment, launching Reckitt Catalyst – a five-year commitment to provide funding, mentorship and expertise to support 200 social innovators by 2030, to scale access to health and hygiene impacting 5 million people across the world.

By providing funding, mentorship, and expertise to female and **underrepresented founders, Reckitt Catalyst is ensuring that world-changing ideas don't just emerge, they thrive. We are delivering Reckitt Catalyst in partnership with Acumen America, Health Innovation Exchange and Yunus Social Innovation.

** Underrepresented founders are individuals from demographic groups that have historically faced systemic barriers to accessing resources, opportunities, or recognition in the entrepreneurial ecosystem. **

Meet Our Reckitt Catalyst Entrepreneurs

Meet our Entrepreneur-in-Residence

Meet our Entrepreneur-in-Residence – Serena Williams

To help achieve our ambition, we’re also partnering with Serena Williams. Known for her resilience, ambition and standing for meaningful change, today Serena is a successful entrepreneur, impact investor and a relentless advocate for equity and opportunity. She will play an essential role in mentoring and supporting women leading these ventures. By combining her entrepreneurial flair and platform with our strategic expertise, we’ll equip innovators with tools to accelerate and amplify their impact, building a healthier future for all.

Learn more about Reckitt Catalyst and how to apply

Are you an entrepreneur improving access to healthcare, water, sanitation, or hygiene in the U.S., Nigeria, South Africa, Kenya, India, Pakistan, Indonesia, Mexico, or Brazil? Then apply now by following the links below.

Applications for entrepreneurs in the United States are reviewed on a rolling basis. For Africa, Asia, or LATAM, applications for 2025 are now closed.

Partnerships

Latest Reckitt Catalyst News and Reports

Latest Reckitt Catalyst News and Reports

  • Group of women carrying water containers in a rural village with a drone overhead
    Stronger Communities

    Backing local innovators solving health and hygiene challenges in underserved communities.

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  • Two people on stage smiling while holding a small object together
    Resilient Health

    Advancing prevention and early intervention to strengthen health and resilience in communities worldwide.

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  • Man washing his foot with water from an outdoor tap
    Water Access

    Expanding safe water and sanitation access through innovative partnerships for long-term community resilience.

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  • Hands planting a small seedling in soil
    Environment

    Working toward a net-zero, nature-positive future by reducing emission and water use and restoring ecosystems.

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