Our purpose-led brands drive real change 

Through our products, programmes and partnerships we seek to make a difference to society and the issues the world is battling globally. Doing the right thing, always, is our compass - using the reach and power of our brands and our business for sustained societal impact.

Each of our brands has a purpose that’s aligned with one of the UN Sustainable Development Goals, based on what it does best. That means using our brands as a powerful force for good that improves people’s lives through better hygiene, health and nutrition.

Safer and more sustainable products


  • Purpose-led brands
  • Better ingredients using our science platforms
  • More sustainable products 
  • Increasing transparency for consumers
  • 50% of Net Revenue from more Sustainable Products by 2030
  • 65% reduction in chemical footprint by 2030

Enabling a circular economy

  • Less plastic and packaging materials 
  • Better materials, recyclability & recycled content 
  • Better infrastructure & consumer behaviour 
  • Reduce amount of virgin plastic in packaging by 50% by 2030
  • 100% of packaging to be recyclable or reusable by 2025
  • 25% recycled content by 2025

Case studies

Veja Power Nature all-purpose cleaner, launched in Brazil, now has a concentrated capsule refill system. It means the original trigger and bottle can be reused up to 25 times and the use of refill saves 85% of plastic.

The PET bottle is recyclable and also includes 50% PCR. A QR code guides consumers to a virtual reality page showing them how to use the refills and, just as importantly, how to dispose of the materials

We will never solve the global plastics challenge alone. To make a difference we need to work closely with others – governments, not-for-profits and industry associations, as well as our retailers, suppliers, consumers and peers. We’re proud to be part of the Consumer Goods Forum Coalition of Action on Plastic Waste as well as the Ellen MacArthur Foundation’s Global Commitment.

Another example is how Finish UK has partnered with recycling company TerraCycle’s Loop programme, a sustainable packaging concept that sees empty packaging collected, cleaned and re-distributed back to the brand, which then reuses it.

Find out more

In the US, KY Jelly and KY Liquid were reformulated to replace ingredients such as methyl parabens with safer alternatives. At the same time, we made packaging changes to reduce the amount of plastic packaging and improve overall recyclability.

Using our Sustainable Innovation Calculator, the changes made to KY Jelly and KY Liquid were more sustainable from a carbon, water, plastics and ingredients perspective. This means that both positively contribute to our 2030 goal of 50% net revenue from more sustainable products.

Air Wick’s Essential Mist brings fragrances inspired by nature into the home. Our new compact design is a great example of how we can lower the environmental impact of our products. We’ve reduced the weight of the device by 24% as well as achieving a 26% plastic reduction in the overall starter kit.

The new pack also has more recycled content, helping us pre-empt emerging regulation calling for more Post Consumer Resin (PCR). Overall, this makes the product more sustainable from a carbon, water, plastic and packaging perspective, as measured by our Sustainable Innovation Calculator.