
09 Mar 2026
Local to global: How regional innovation redefined Dettol as TikTok’s leading hygiene brand
Outperforming forecasts by 23%, Dettol Activ Botany has captured a 44% share of the TikTok market – reimagining the…
Our powerbrands have been part of families lives for generations.
Consumers around the world rely on our hygiene and health brands to care for the people they love – as they have done for 200 years.
Our Powerbrands occupy leading positions in their markets because we work tirelessly to innovate and understand our consumers needs. With our global footprint of brands, we’re making a real difference to lives.
Stories from our brands – across the globe. Take a look at our programmes and partnerships, innovations and investments that are making a difference in our consumers lives.
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