Improving health and hygiene through our products, behaviour and strategy
Our products make it easy for people, families and communities to live cleaner, healthier lives.
We continually innovate to find ways to make our products more sustainable – for example, by requiring less water, energy or packaging – while improving the quality of millions of lives. Equally importantly is to operate in a responsible and transparent way that helps foster trust and confidence in all our stakeholders.
Veja Power Nature all-purpose cleaner, launched in Brazil, now has a concentrated capsule refill system. It means the original trigger and bottle can be reused up to 25 times and the use of refill saves 85% of plastic.
The PET bottle is recyclable and also includes 50% PCR. A QR code guides consumers to a virtual reality page showing them how to use the refills and, just as importantly, how to dispose of the materials
We will never solve the global plastics challenge alone. To make a difference we need to work closely with others – governments, not-for-profits and industry associations, as well as our retailers, suppliers, consumers and peers. We’re proud to be part of the Consumer Goods Forum Coalition of Action on Plastic Waste as well as the Ellen MacArthur Foundation’s Global Commitment.
Another example is how Finish UK has partnered with recycling company TerraCycle’s Loop programme, a sustainable packaging concept that sees empty packaging collected, cleaned and re-distributed back to the brand, which then reuses it.
In the US, KY Jelly and KY Liquid were reformulated to replace ingredients such as methyl parabens with safer alternatives. At the same time, we made packaging changes to reduce the amount of plastic packaging and improve overall recyclability.
Using our Sustainable Innovation Calculator, the changes made to KY Jelly and KY Liquid were more sustainable from a carbon, water, plastics and ingredients perspective. This means that both positively contribute to our 2030 goal of 50% net revenue from more sustainable products.
Air Wick’s Essential Mist brings fragrances inspired by nature into the home. Our new compact design is a great example of how we can lower the environmental impact of our products. We’ve reduced the weight of the device by 24% as well as achieving a 26% plastic reduction in the overall starter kit.
The new pack also has more recycled content, helping us pre-empt emerging regulation calling for more Post Consumer Resin (PCR). Overall, this makes the product more sustainable from a carbon, water, plastic and packaging perspective, as measured by our Sustainable Innovation Calculator.