Empowering women to have better sex
We are here to make sexual pleasure for women a priority and bring equality into the bedroom. We believe enjoying sex is something to be proud of, not ashamed of. To feel good about, not judged for. Our mission is to empower women to have better sex, always.
1904
K-Y is born in NYC
No. 1
Selling lubricant brand in the US+
1980
Received the green light to sell our lubes in stores across North America
1997
Launch of the first lube ad
What's happening at K-Y
Sex is Good For You
When we launched in 1904, the idea of sex for pleasure was unimaginably taboo. We’re still a team of mavericks, committed to championing a sex-forward society. We’re unbiased, unapologetic and obsessed with great sex.
Learn moreThe latest advertising from K-Y
Ladies, today is your day. Today you come first. Today the pleasure is yours. Whether you like it mild or wild, alone or even over the phone, show yourself some love and Do Your Thing with K-Y.