WHY WE DO IT

Today, our brands like Dettol, Lysol, Harpic, Finish, Durex, Mucinex, Enfamil and Move Free, among others, fight at the frontlines to give our consumers a better life. Why we exist – our purpose, our soul – is clear.

Each word matters. They speak to our portfolio and the categories in which we play. Relentless pursuit captures our entrepreneurial and can-do spirit, all in service of creating a cleaner, healthier world.

Our purpose

We exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health and Nutrition businesses.

Our Fight

We have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Information and products that promote good health and hygiene are daily necessities for us all.

Our Compass

Our compass guides us. We use it to navigate the way we need to behave as individuals, as teams, and as a company. Our culture builds on what has made us successful; and equips us for sustainable growth so that we may continue to protect, heal and nurture the generations to come.

Our Leadership Behaviours

Our compass is underpinned by our Leadership Behaviours. They capture the uniqueness of Reckitt leaders; getting the most out of on our existing strengths and stretching us in areas where we still need to move the dial.

Own

Care

Live our purpose, fight and compass
Know our business cold
Make decisions
Actively listen, learn and include
Speak direct with respect
Act to unleash potential

Create

Deliver

Spot opportunities
Innovate, iterate and scale
Relentlessly build better
Focus on what matters
Move boldly and at pace
Join forces to win bigger