The acquisition of UpSpring reinforces RB’s commitment to supporting expectant and new mums, and infants in the first 1,000 days of life. As a result of the acquisition, RB can support both breastfeeding mums and those who choose infant formula.
UpSpring is an attractive business and is aligned with RB’s strategy:
- It is an agile, small-scale enterprise with a strong platform of quality products and the potential for accelerated product innovation
- It has a proven track record of growth since it was founded in 2005
- Its innovative portfolio includes all-natural, science-based products, which strongly appeal to expectant and new mums
- With RB’s scale, quality input and healthcare capabilities, there are opportunities to grow in UpSpring’s existing US market and build scale in new markets such as China
UpSpring will continue to operate as a stand-alone entity based in Texas, with the existing management team and co-founder continuing to lead the business.
Founded in 2005 by three entrepreneurs and inventors, Lisa Williamson, Dede Woodman and Julie Jumonville, UpSpring is committed to creating better solutions for the challenges of motherhood and has developed a wide ranging portfolio of products focused on pre- and post-natal needs from vitamins and supplements to compression hosiery.