RB partners with British Red Cross and joins Disaster Relief Alliance

The partnership will help communities to prepare, respond, and recover from disasters

Performance

22 Feb 20212 minute read

Download the press release here

RB has joined the charity’s Disaster Relief Alliance to support vulnerable communities worldwide

22 February 2020, Slough, UK – RB today announces it is partnering with the British Red Cross in its efforts to make vulnerable communities strong and resilient.

As the British Red Cross’ newest international emergency partner, RB has joined the charity’s Disaster Relief Alliance. The Alliance comprises ten private sector organisations who are committed to supporting vulnerable communities worldwide to prepare, respond, and recover from disasters.

Through this new partnership, RB will provide:

– An initial donation of £250,000 to the Red Cross Disaster Relief Alliance
– Proactive product donations for emergency preparedness
– Donation of employee time through volunteering initiatives
– Employee fundraising

Through the provision of funds, product and time, RB’s support increases the British Red Cross’ ability to provide help to people in crisis; today, tomorrow and in the future. Mike Adamson, CEO, British Red Cross said: “The Disaster Relief Alliance is hugely important to our work, especially as we continue to respond to the coronavirus pandemic. RB’s support, and these vital funds, will help us provide urgent assistance to people throughout the world in their hour of greatest need. I look forward to working with RB to build sustainable futures for vulnerable communities around the world.”

At RB we believe that access to the highest quality hygiene, wellness and nourishment should be a right and not a privilege. The fight to maximise access is most pressing in vulnerable communities and at times of crisis, so I’m delighted that we will play our part supporting the invaluable work of the British Red Cross and the Disaster Relief Alliance.

Laxman Narasimhan

CEO, RB

For further information, please contact:

Patty O’Hayer: +44 (0)7825 755688
James Fearnley-Marr: +44 (0)7408 963679

Abi Smith: +44 (0)7595 414790
British Red Cross Out of Hours: +44 (0) 7710 391703 press@redcross.org.uk

British Red Cross

The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and overseas to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives. www.redcross.org.uk

Learn more about the British Red Cross and its Disaster Relief Alliance https://www.redcross.org.uk/get-involved/partner-with-us/disaster-relief-alliance