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Dettol & Durex to support major events

We've been selected as an official partner for both the Birmingham 2022 Commonwealth Games and Queen's Platinum Jubilee Pageant.

Our impactBrands
16 May 20222 minute read
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Download the press release here

Download the press release here Download PDF

'Going For Gold' with Dettol and Durex

The Commonwealth Games

Dettol has been selected as the Official Hygiene Partner for the Birmingham 2022 Commonwealth Games, taking place from 28 July to 8 August! Alongside this, Durex will be the Games’ Official Intimate Wellness Provider to the Games.

The international competition is expected to reach a TV audience of over one billion people, with more than a million ticket holders expected to attend in-person. The Global Business Solutions (GBS) team will be building on the experience gained during COP26 and the Dubai Expo to enhance hygiene for visitors and athletes across the Games’ 15 venues.

What will we be doing during the games?

Dettol Pro Solutions will be working in close collaboration with Birmingham 2022 to help protect the Games and reassure spectators, officials and the athletes with enhanced hygiene measures. Dettol Pro Solutions will:

  • create bespoke hygiene protocol guidance
  • provide sanitiser dispensers and a range of Dettol products
  • develop hygiene messaging with athletes to educate people on better hygiene habits

Meanwhile, Durex will be working with Birmingham 2022 to provide 10,000 Intimate Wellness Kits that include Durex condoms and educational materials, where they will be distributed in athletes’ villages and medical facilities during the Games.

 

  • We’re committed to supporting the Birmingham 2022 Commonwealth Games in ensuring a gold medal standard of hygiene across the facilities and are proud to play a part in reassuring thousands of people to come together and enjoy live events in a hygienic environment.

    Jonathan Weiss

    Business Solution Commercial Director

  • Alongside working with health experts and authorities to ensure we deliver a safe games, we look forward to working with a major hygiene brand like Dettol who is committed to developing leading practices

    Ian Reid

    CEO at Birmingham 2022

  • Through our previous partnerships, Dettol pro solutions has helped to elevate consumer confidence with our enhanced hygiene measures, helping to reduce the spread of viruses and bacteria. So much has changed since the last commonwealth games in 2018, and hygiene standards have become one of the most important requirements.

    Jonathan Weiss

    Business Solution Commercial Director

  • We’re committed to supporting the Birmingham 2022 Commonwealth Games in ensuring a gold medal standard of hygiene across the facilities and are proud to play a part in reassuring thousands of people to come together and enjoy live events in a hygienic environment.

    Jonathan Weiss

    Business Solution Commercial Director
The Birmingham 2022 Commonwealth Games has the power to reunite us. Dettol Pro Solutions is proud to provide a high standard hygiene program so everyone attending the Games from across the Commonwealth can have the freedom to celebrate the places we live and the sports we love.
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The Queen's Platinum Jubilee Pageant

Taking place on Sunday 5th June, the Platinum Jubilee Pageant is a once in a lifetime event, that will encourage people to come together and celebrate. It will mark the reawakening of the UK’s creative sector, drawing on talent from every corner, telling the story of The Queen’s 70-year reign.

Find out what we'll be doing during the pageant