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Reckitt supports economy and communities in India

Oxford Economics has published an independent analysis of the significant contribution Reckitt has bought to the Indian economy and society.

08 Aug 20223 minute read

We have a long history in India, one of our top three markets, where we’ve been operational since 1934.

Ahead of the 75th anniversary of Indian Independence, Oxford Economics has published an independent analysis of the significant economic impact Reckitt has brought to the Indian economy and society. Our contribution is evaluated using three key impacts: Gross Domestic Product (GDP), employment, and government receipts.(1)

The Economic Impact of Reckitt in India

Oxford Economicss’ Report Highlights Include:

High GDP multiplier

  • Reckitt contributed INR78.8 billion (£775 million) to India’s GDP in 2021.
  • Reckitt has a GDP multiplier of 2.5,(2) almost double that of the average chemical and pharmaceutical manufacturing company in India.
  • Reckitt employees typically contribute around 6x the national average to India’s economy.(3)

Supportive Supply Chain

  • Over 95% of Reckitt’s local procurement is with suppliers in India.

Employment enabler

  • Reckitt supported over 69,000 jobs across India’s economy in 2021.
  • Our employment multiplier in India is 21,(4) almost 6 times the national average.

The report also highlights Reckitt’s contribution to wider social development in India, including its Research and Development (R&D) initiatives, upskilling its workforce and promoting gender inclusion, and supporting local communities to lead healthier and more hygienic lives.

Through partnership with the Government of India, non-governmental organisations (NGOs), industry associations and other organisations, we helped tackled societal challenges in India:

  • The Dettol Banega Swasth India Campaign, which works towards improving people’s behaviours around health and hygiene, reaching 116 million people since it launched in 2014.
  • The Dettol School Hygiene Education Programme, which teaches children hygiene behaviours and has educated 20 million children in five critical hygiene settings – at home, school, within neighbourhoods, personally and during illness.
  • The Reach Each Child Programme, which has saved 6,500 children from death and illness from malnutrition.
  • The Harpic World Toilet College Programme, which provides India’s sanitation workers with greater economic prosperity, increased dignity, and a safer working environment, has trained over 15,800 workers.

(1) The modelling is underpinned by Oxford Economics’ bespoke Global Sustainability Model (GSM) that analyses a company’s economic impact across three core channels of direct impact, indirect impact and induced impact.

(2) The total GDP impact is 2.5 times the direct GDP impact alone. In other words, for every INR1 million GDP that Reckitt itself generated in 2021, its expenditure on inputs and wages stimulates a further INR1.5 million of GDP across the country.

(3) This is measured as the average gross valued added contribution to GDP produced by each Reckitt employee.

(4) Reckitt India’s employment multiplier in 2021 is 21, meaning every 100 jobs in Reckitt supported 2,000 jobs in other parts of the Indian economy.