Every day, we sell more than 30 million products. We use water to make these products, and our customers often need water to use them. Reducing our water impact is therefore critical to our sustainability ambitions.
To reach our goal of becoming water positive in water stressed areas by 2030, we're using less water, using it more efficiently, and recycling the water we collect on our sites, while working locally to give communities better access to clean water and sanitation.
#SkipTheRinse with Finish, a simple behaviour change...
We can help our customers change behaviours to use less water when they use our products. Our brand Finish encourages people to #SkipTheRinse when loading the dishwasher. Pre-rinsing dishes uses up to 57 litres of water per load. This is wasted water because Finish is so effective at removing dirt. The global #SkipTheRinse campaign, with our partners National Geographic, WWF, Love Water UK and The Nature Conservancy, aims to encourage people to turn off the tap before loading the dishwasher. In 2022, Finish US announced its ambition to save billion of gallons of water each year by encouraging consumers not to pre rinse before dishwashing.