Did you know that there are enough items of clothing in existence today to dress the next six generations on planet Earth? And did you know that global estimates suggest 92 million tonnes of textiles go to waste each year?
These are just two of many shocking truths revealed in a new Amazon documentary, Generation Rewear, highlighting just how wasteful the fashion industry is – and how our amazing Vanish products are coming to the rescue.
To lead the fight, the Vanish team has formed a series of meaningful partnerships to enact direct change, hosted events to raise awareness and created campaigns that inspire consumers to give their clothing many lives.
Vanish’s mission is to help clothes to live longer by driving positive behaviours to promote sustainable fashion. As part of this mission, we have launched a three-part series on AmazonUK to highlight the pitfalls of fast fashion and to follow three of the UK’s brightest young designers as they reveal how they’re rethinking their approach to the industry.
Keep an eye out for episode three coming later this month.